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Skincare Brands Celebrities Actually Use (and Which Ones Are Just for Show)
When a celebrity launches a skincare line or appears in a brandâs ad campaign, we all wonder the same thing: Do they actually use it, or is it all just marketing?
The truth is, some celebs are genuinely obsessed with the products they promoteâwhile others may never touch them off camera.Â
Letâs take a closer look at the skincare brands celebrities actually reach for behind closed doorsâand the ones that might be more for show.
đ Celebs Who Use What They Preach
1. Hailey Bieber â Rhode Skin
Hailey didnât just slap her name on Rhodeâshe built it around her skincare routine.Â
Her signature âglazed donut skinâ look comes from layering her Peptide Glazing Fluid and Barrier Restore Cream.
đ§Ž She really uses:
2. Rihanna â Fenty Skin
RiRiâs entire vibe is skin-first. She uses her own line religiouslyâand the products reflect her personal values: inclusive, no-fuss, and multitasking.
đ§Ž She really uses:
3. Victoria Beckham â Augustinus Bader
Victoria has raved about Augustinus Bader long before launching anything herself. Sheâs even collaborated with the brand.
đ§Ž She really uses:
4. Pharrell Williams â Humanrace
Pharrellâs skin has always been flawless, and according to interviews, he worked closely with dermatologists to create Humanraceâhe uses every step.
đ§Ž He really uses:
5. Tracee Ellis Ross â Biologique Recherche & Her Own Faves
Tracee isnât just stylishâsheâs skincare savvy. Sheâs mentioned Biologique Recherche P50, Shani Dardenâs Retinol, and Joanna Vargas masks as staples.
đ€ Brands Celebs Endorse (But May Not Actually Use)
1. Jennifer Lopez â JLo Beauty
While J.Lo looks phenomenal, many experts and fans question whether just her line could account for her age-defying skin.Â
She’s been known to rely on pro treatments and top-tier dermatologists, too.
đ Verdict: Likely uses some products, but not exclusively.
2. Kylie Jenner â Kylie Skin
Kylie is a beauty mogul, no doubt. But her skincare line has received criticism from dermatologists for being more style than science.
đ Verdict: More branding than daily ritual.
3. Brad Pitt â Le Domaine Skincare
Bradâs luxury skincare brand launched with a high price tag and vague science. Heâs admitted skincare wasnât even a passion before launching.
đ Verdict: Business venture, not a longtime routine.
4. Millie Bobby Brown â Florence by Mills
Cute branding and clean formulas, but there was early backlash when Millie faked a skincare demo without touching her face. Oops.
đ Verdict: Geared toward Gen Z, but may not be her go-to.
How to Tell If a Celeb Really Uses a Product
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Look for long-term use â Are they using it before launching a line or getting a deal?
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Follow the interviews â Consistency across interviews = truth.
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Watch behind-the-scenes videos â GRWMs and skincare routines on YouTube or IG can reveal their real lineup.
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Check the ingredient quality â If itâs full of filler, theyâre probably not relying on it.
FAQ: Celebrity Skincare Claims
Q: Do celebrities really use drugstore skincare products?
A: Yes! Many celebs use affordable staples like CeraVe, Aquaphor, and Neutrogena.
Q: Are celebrity skincare brands worth the money?
A: Some are thoughtfully formulated (like Rhode or Fenty Skin), while others are more about the name than the ingredients.
Q: Should I buy celeb-endorsed products?
A: Focus on ingredients, reviews, and your skinâs needsânot just the face on the box.
đŹ Final Thoughts
Celebrity skin may look flawless, but itâs often the result of more than just their own brandâs serum.Â
From dermatology appointments and lasers to private estheticians and yesâsome really good skincareâthe truth is a mix of marketing and real routines.
Want to glow like your fave celeb? Do your research, follow the ingredients, and remember: consistency beats hype every time.




















