When a celebrity launches a skincare line or appears in a brand’s ad campaign, we all wonder the same thing: Do they actually use it, or is it all just marketing?

The truth is, some celebs are genuinely obsessed with the products they promote—while others may never touch them off camera. 

Let’s take a closer look at the skincare brands celebrities actually reach for behind closed doors—and the ones that might be more for show.

💖 Celebs Who Use What They Preach

1. Hailey Bieber — Rhode Skin

Hailey didn’t just slap her name on Rhode—she built it around her skincare routine. 

Her signature “glazed donut skin” look comes from layering her Peptide Glazing Fluid and Barrier Restore Cream.

🧴 She really uses:

• Rhode Peptide Glazing Fluid
• Rhode Barrier Restore Cream
• EltaMD UV Clear Sunscreen

2. Rihanna — Fenty Skin

RiRi’s entire vibe is skin-first. She uses her own line religiously—and the products reflect her personal values: inclusive, no-fuss, and multitasking.

🧴 She really uses:

• Fenty Skin Fat Water
• Fenty Skin Hydra Vizor
• Fenty Skin Total Clean’r

3. Victoria Beckham — Augustinus Bader

Victoria has raved about Augustinus Bader long before launching anything herself. She’s even collaborated with the brand.

🧴 She really uses:

• The Cream by Augustinus Bader
• Cell Rejuvenating Priming Moisturizer (her collab)

4. Pharrell Williams — Humanrace

Pharrell’s skin has always been flawless, and according to interviews, he worked closely with dermatologists to create Humanrace—he uses every step.

🧴 He really uses:

• Humanrace Rice Powder Cleanser
• Lotus Enzyme Exfoliator
• Humidifying Cream

5. Tracee Ellis Ross — Biologique Recherche & Her Own Faves

Tracee isn’t just stylish—she’s skincare savvy. She’s mentioned Biologique Recherche P50, Shani Darden’s Retinol, and Joanna Vargas masks as staples.

🤔 Brands Celebs Endorse (But May Not Actually Use)

1. Jennifer Lopez — JLo Beauty

While J.Lo looks phenomenal, many experts and fans question whether just her line could account for her age-defying skin. 

She’s been known to rely on pro treatments and top-tier dermatologists, too.

🔍 Verdict: Likely uses some products, but not exclusively.

2. Kylie Jenner — Kylie Skin

Kylie is a beauty mogul, no doubt. But her skincare line has received criticism from dermatologists for being more style than science.

🔍 Verdict: More branding than daily ritual.

3. Brad Pitt — Le Domaine Skincare

Brad’s luxury skincare brand launched with a high price tag and vague science. He’s admitted skincare wasn’t even a passion before launching.

🔍 Verdict: Business venture, not a longtime routine.

4. Millie Bobby Brown — Florence by Mills

Cute branding and clean formulas, but there was early backlash when Millie faked a skincare demo without touching her face. Oops.

🔍 Verdict: Geared toward Gen Z, but may not be her go-to.

How to Tell If a Celeb Really Uses a Product

✅ Look for long-term use — Are they using it before launching a line or getting a deal?
✅ Follow the interviews — Consistency across interviews = truth.
✅ Watch behind-the-scenes videos — GRWMs and skincare routines on YouTube or IG can reveal their real lineup.
✅ Check the ingredient quality — If it’s full of filler, they’re probably not relying on it.

FAQ: Celebrity Skincare Claims

Q: Do celebrities really use drugstore skincare products?
A: Yes! Many celebs use affordable staples like CeraVe, Aquaphor, and Neutrogena.

Q: Are celebrity skincare brands worth the money?
A: Some are thoughtfully formulated (like Rhode or Fenty Skin), while others are more about the name than the ingredients.

Q: Should I buy celeb-endorsed products?
A: Focus on ingredients, reviews, and your skin’s needs—not just the face on the box.

💬 Final Thoughts

Celebrity skin may look flawless, but it’s often the result of more than just their own brand’s serum. 

From dermatology appointments and lasers to private estheticians and yes—some really good skincare—the truth is a mix of marketing and real routines.

Want to glow like your fave celeb? Do your research, follow the ingredients, and remember: consistency beats hype every time.